HUMBL

Brand Guidelines · 2026

Voice AI for
Thinking Out Loud.
humbl.ai · Confidential
01 · Colors

The Palette.

Surface
#FFFFFF · pure white · page
Raised
#F4F7FB · cards & panels
Ink
#0A0C12 · text & dark slabs
Electric Blue
#3D5AFF · the one accent
Challenge Teal
#11C2C2 · reserved for Challenge
Mercury Chrome · the orb's skin
Pure surfaces
White or black — never cream, never warm gray
One accent
Electric Blue does all the interactive work
Iridescent gradient
#8FA6C4 → #6E8BFF → #9B8CFF · one word per screen
THINK
RANT
CHALLENGE
GUIDE
WIND-DOWN
EXPLORE
COACH
02 · Typography

The Typefaces.

DM Serif Display
Headlines &
Display.
think out loud.
Regular 400
Something's already on your mind.
Italic 400
it's already on your mind.
"The switching cost isn't features.
It's intimacy."
Archivo
Section
Heads.
Bold 700
Four ways to think.
Extrabold 800 · −.03em
The same HUMBL, moved onto your face.
Black 900
Hold it. Say it.
Hanken Grotesk
Body,
Labels
& UI.
Light 300 / Regular 400 · body
An AI you talk to, not type at — built for people who think.
Semibold 600 caps · .13em · label
SECTION LABEL
Semibold 600 caps · .07em · button
GET THE APP
04 · The Orb

The Thinking Orb.

Rest
Breathes slowly — a 4s scale cycle. Dust halo drifts. The default state.
Listening
Halo ripples inward and the dust quickens with your voice.
Thinking
Wound tight — a dashed, contracted ring. Processing.
Responding
Particles radiate outward as it speaks back. White voice-dot pulses.
96px
Home
80px
Feature
64px
Section
48px
Card
36px
Inline
"The orb is the product's single most recognisable element. It breathes. It listens. It is never decorative."
05 · Modes

Mode Identity.

THINK · Default
Open reflection.

Work through anything. Say 'Hey HUMBL' and start wherever you are. It listens, asks the one question you didn't think to ask.

#2E86FF
RANT · Fan Favourite
Say everything first.

60 seconds. No interruptions. No advice. When time ends — one honest reframe. Nothing more.

#3D5AFF
CHALLENGE
Pressure-test your thinking.

State your decision. HUMBL argues the other side using your own logic. If it survives this, it survives anything.

#11C2C2
GUIDE
Pattern reflection.

Done thinking. Time to act. HUMBL gives you the next step. Just the next one.

#8A6BFF
WIND-DOWN · Unlocks day 30
Cognitive offloading.

Slower. Softer. No new threads. 'I'll hold that for tomorrow.' Designed for before sleep.

#5A6E8A
EXPLORE · Unlocks day 30
Learn by speaking.

Voice-native curiosity. Dive into any topic. HUMBL guides you deeper with each answer.

#C47B2A
COACH · Unlocks day 30
Accountability.

Set your intention. HUMBL follows up. Tracks what you said you'd do.

#2D8A56
06 · Web Themes

Light & Dark.

Light Theme
Modes How it works FAQ
Start Thinking
think
out loud.
thinking out loud AI daily reflection hands-free
Start Thinking Explore 7 modes →
2,847 people already thinking out loud
VOICE-NATIVE AI · DAILY REFLECTION · MEMORY THAT COMPOUNDS · SEVEN MODES · THINK OUT LOUD · HANDS-FREE   VOICE-NATIVE AI · DAILY REFLECTION · MEMORY THAT COMPOUNDS · SEVEN MODES · THINK OUT LOUD · HANDS-FREE  
Dark Theme
Modes How it works FAQ
Start Thinking
think
out loud.
thinking out loud AI daily reflection hands-free
Start Thinking Explore 7 modes →
2,847 people already thinking out loud
VOICE-NATIVE AI · DAILY REFLECTION · MEMORY THAT COMPOUNDS · SEVEN MODES · THINK OUT LOUD   VOICE-NATIVE AI · DAILY REFLECTION · MEMORY THAT COMPOUNDS · SEVEN MODES · THINK OUT LOUD  
07 · Social — Instagram

Instagram Templates.

08 · Social — LinkedIn & Thumbnails

LinkedIn & Thumbnails.

"The longer you use it,
the more it's yours."
HUMBL is the only AI that gets genuinely harder to leave — not because of features, but because of intimacy.
HUMBL
Think Out Loud · humbl.ai
7
MODES.
ONE VOICE.
humbl.ai
humbl.ai
think out loud.
Voice AI for daily reflection and better decisions.
09 · Principles

How We Show Up.

01
Restraint earns trust.
Orange appears five times per page, not fifty. Every design decision is a subtraction. Scarcity makes each use feel earned.
02
White is the container.
Cloud Dancer (#F4F1EC) is not background — it's atmosphere. Clean, open, warm. The orb is the only element with weight.
03
The copy is the product.
"A fear wearing one." "I'll hold that for tomorrow." These aren't taglines — they are the feature.
04
Voice collects everything.
No forms. No dropdowns. A full user profile exists before the first session. The user never felt questioned.
05
Memory compounds.
Day 1: your name. Week 3: your patterns. Month 6: your mirror. The longer you use HUMBL, the sharper it gets.
06
Orange = peak moments only.
Ember is reserved for the orb dot, listening rings, insight card accents, and threshold moments. Nothing more.

something's already
on your mind.

just say it.
humbl.ai · Brand Guidelines · 2026 · Confidential
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